[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.grafica.sk\/ako-vyuzit-psychologiu-k-predaju-tovaru-ci-sluzieb\/#Article","mainEntityOfPage":"https:\/\/www.grafica.sk\/ako-vyuzit-psychologiu-k-predaju-tovaru-ci-sluzieb\/","headline":"Ako vyu\u017ei\u0165 psychol\u00f3giu k predaju tovaru \u010di slu\u017eieb","name":"Ako vyu\u017ei\u0165 psychol\u00f3giu k predaju tovaru \u010di slu\u017eieb","description":"Psychika je siln\u00fdm faktorom v \u013eudskom chovan\u00ed a dokonca sa tvrd\u00ed a i ja ver\u00edm tomu, \u017ee psychikou dok\u00e1\u017ee \u010dlovek ovplyvni\u0165 i svoj fyzick\u00fd stav. O tom ale potom. V tomto \u010dl\u00e1nku chcem pouk\u00e1\u017eem sk\u00f4r na to, \u017ee psychika hr\u00e1 ve\u013ek\u00fa rolu i v \u00falohe nakupovania a investovania pe\u0148az\u00ed z\u00e1kazn\u00edkov \u010di kupcov do konkr\u00e9tneho tovaru […]","datePublished":"2025-03-02","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.grafica.sk\/author\/#Person","name":"","url":"https:\/\/www.grafica.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f3f77307dfb7a1a6ad06d8ef95ed6ed296a0507575d3814dc8c8630c3a7fa477?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3f77307dfb7a1a6ad06d8ef95ed6ed296a0507575d3814dc8c8630c3a7fa477?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"grafica.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.grafica.sk\/wp-content\/uploads\/img_a288276_w16577_t1527697136.jpg","url":"https:\/\/www.grafica.sk\/wp-content\/uploads\/img_a288276_w16577_t1527697136.jpg","height":0,"width":0},"url":"https:\/\/www.grafica.sk\/ako-vyuzit-psychologiu-k-predaju-tovaru-ci-sluzieb\/","about":["Business"],"wordCount":454,"articleBody":"Psychika je siln\u00fdm faktorom v \u013eudskom chovan\u00ed a dokonca sa tvrd\u00ed a i ja ver\u00edm tomu, \u017ee psychikou dok\u00e1\u017ee \u010dlovek ovplyvni\u0165 i svoj fyzick\u00fd stav. O tom ale potom. V tomto \u010dl\u00e1nku chcem pouk\u00e1\u017eem sk\u00f4r na to, \u017ee psychika hr\u00e1 ve\u013ek\u00fa rolu i v \u00falohe nakupovania a investovania pe\u0148az\u00ed z\u00e1kazn\u00edkov \u010di kupcov do konkr\u00e9tneho tovaru \u010di slu\u017eieb. Na rozhodnutie a psychiku z\u00e1kazn\u00edka p\u00f4sob\u00ed aj cena a to, kedy a ako tento pojem vyu\u017eijeme. Ale nielen to. Skr\u00e1tka biznis, predaj, trh je z ve\u013ekej \u010dasti o \u013eudskej psychike, o podchyten\u00ed z\u00e1kazn\u00edkov a v \u010dl\u00e1nku si t\u00fato t\u00e9mu rozoberieme podrobnej\u0161ie, uvedieme si aj p\u00e1r pr\u00edkladov.Bolo preuk\u00e1zan\u00e9, \u017ee \u010dlovek si zapam\u00e4t\u00e1 predov\u0161etk\u00fdm posledn\u00fa inform\u00e1ciu, ktor\u00fa pova\u017eoval za d\u00f4le\u017eit\u00fa, ostatn\u00e9 sa vz\u010fa\u013euj\u00fa, preto\u017ee\u00a0 mozog pre ich uchovanie mus\u00ed vynalo\u017ei\u0165 v\u00e4\u010d\u0161iu snahu a tak be\u017en\u00fd \u010dlovek vyu\u017e\u00edva pohodlnej\u0161iu formu, pam\u00e4t\u00e1 si najm\u00e4 posledn\u00e9 \u00fadaje, \u010do ho zaujali. Preto je v pr\u00edpade oslovenia z\u00e1kazn\u00edka potrebn\u00e9 pou\u017e\u00edva\u0165 najm\u00e4 slov\u00e1 a inform\u00e1cie, ktor\u00e9 by ho najviac zaujali a to sp\u00f4sobom, ktor\u00fd by u neho vyvolal sympatie. Pom\u00f4\u017ee i spr\u00e1vne poradie t\u00fdchto slov. \u010co sa t\u00fdka slovn\u00e9ho alebo textov\u00e9 prejavu, zauj\u00edmavo a sympaticky bud\u00fa p\u00f4sobi\u0165 zrejme slov\u00e1 ako lacnej\u0161ie, v\u00fdhody, z\u013eava, akcia, lep\u0161ie,… tieto pojmy treba pou\u017e\u00edva\u0165 takmer st\u00e1le, aby ich mal \u010dlovek v pam\u00e4ti a nabudili u neho pocit sympatie.I ke\u010f pou\u017e\u00edva\u0165 tieto pojmy st\u00e1le by bolo asi otravn\u00e9 a budili by dojem ub\u00fadaj\u00facej vierohodnosti. Preto by bol ide\u00e1lne tieto slov\u00e1 pou\u017ei\u0165 v\u017edy hlavne pri konci. Op\u00ed\u0161eme skvel\u00e9 vlastnosti slu\u017eby \u010di tovaru, no a pri konci za\u010dneme podstrk\u00e1va\u0165 slov\u00e1,… oplat\u00ed sa to, je to skvel\u00e1 akcia, be\u017ene je to drah\u0161ie, je to lep\u0161ie,… alebo spome\u0148me v\u00fdhody, ak\u00e9 sa z\u00e1kazn\u00edkovi touto slu\u017ebou \u010di zak\u00fapen\u00edm tovaru dostan\u00fa. U\u0161etr\u00ed \u010das, zabav\u00ed sa, bude ma\u0165 v\u00e4\u010d\u0161iu istotu v tom alebo v tom,…\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nemus\u00ed \u00eds\u0165 v\u0161ak len o slov\u00e1, vplyv na z\u00e1kazn\u00edkovo vn\u00edmanie m\u00e1 i vizu\u00e1lna str\u00e1nka.Tak napr\u00edklad o nie\u010do lacnej\u0161\u00ed produkt vystav\u00edme ved\u013ea drah\u00e9ho produktu. \u010clovek si automaticky pomysl\u00ed, \u017ee ten lacnej\u0161\u00ed m\u00e1 v\u00fdhodn\u00fa cenu. Ale nemus\u00ed to by\u0165 pravda. Pravda je tak\u00e1, \u017ee ten druh\u00fd produkt je brut\u00e1lne drah\u00fd a ten lacnej\u0161\u00ed (i ke\u010f nie lacn\u00fd) p\u00f4sob\u00ed cenovo sympatickej\u0161ie.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako vyu\u017ei\u0165 psychol\u00f3giu k predaju tovaru \u010di slu\u017eieb","item":"https:\/\/www.grafica.sk\/ako-vyuzit-psychologiu-k-predaju-tovaru-ci-sluzieb\/#breadcrumbitem"}]}]